AbbVie: Building a campaign for innovation

Seeking a campaign to raise awareness with the general public, prospective talent, and policymakers., "Here. Now" was born. The campaign, aimed to demonstrate how AbbVie helps patients through innovative breakthroughs, utilized the established AbbVie brand system but flexed it in a simple, bold, and striking way.

Project Credits
Creative Director: Marissa Haro
Project Manager: Ryan Detwiler
Design Director: Carter Holt
Photographer: Jason Madara

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