McAfee: Transforming a global cybersecurity leader

Due to increased online activities and COVID-19, demand for better digital security rose. McAfee shifted to focus on consumer cybersecurity, splitting from its enterprise division. Partnering with Prophet, McAfee surveyed 5,000 customers globally to shape a new brand strategy emphasizing family security and boosting user empowerment. This collaboration resulted in a refreshed brand identity with a friendlier tone and modern design.

Project Credits
Creative Director: Craig Stout
Design Director: Ginny Wang

New York
EST

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